![Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring](https://www.taylorherring.com/wp-content/uploads/2017/05/breaking2.jpg)
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring
![Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2017/05/06/09/eliud-kipchoge.jpg?width=1200&height=1200)
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
![Nike on Twitter: "@BiGraphic Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #justdoit https://t.co/7oXHGl9XkT" / Twitter Nike on Twitter: "@BiGraphic Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #justdoit https://t.co/7oXHGl9XkT" / Twitter](https://pbs.twimg.com/media/C_KLO_sXcAEWLR6.jpg)
Nike on Twitter: "@BiGraphic Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #justdoit https://t.co/7oXHGl9XkT" / Twitter
Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter
![Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch](https://techcrunch.com/wp-content/uploads/2017/05/su17_rn_breaking2_hero_group_2_native_1600.jpg)
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
![Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter](https://pbs.twimg.com/media/C_IRoTNUAAAUHLH.jpg)
Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter
![Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine](https://runningmagazine.ca/wp-content/uploads/2017/05/IMG_6764.jpg)
Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine
![Airbnb on Twitter: "Witness sporting history. Win a #NightAt @Nike's Breaking2–– the ultimate running experience. Enter now: https://t.co/xeQpWWhyeN https://t.co/lPV0CJmACV" / Twitter Airbnb on Twitter: "Witness sporting history. Win a #NightAt @Nike's Breaking2–– the ultimate running experience. Enter now: https://t.co/xeQpWWhyeN https://t.co/lPV0CJmACV" / Twitter](https://pbs.twimg.com/amplify_video_thumb/851842571181539328/img/8x_1Aw3sDGs4qF_B.jpg:large)
Airbnb on Twitter: "Witness sporting history. Win a #NightAt @Nike's Breaking2–– the ultimate running experience. Enter now: https://t.co/xeQpWWhyeN https://t.co/lPV0CJmACV" / Twitter
![Nike on Twitter: "Breaking the 2-hour marathon. Crazy? Yes. So we're doing it. #LIVE Retweet or ❤ for @Nike #Breaking2 notifications. https://t.co/1yxIXlJ302" / Twitter Nike on Twitter: "Breaking the 2-hour marathon. Crazy? Yes. So we're doing it. #LIVE Retweet or ❤ for @Nike #Breaking2 notifications. https://t.co/1yxIXlJ302" / Twitter](https://pbs.twimg.com/profile_images/1530183661038993409/iLfVP0Kb_400x400.jpg)